لغات آیلتس ۷

استاد حامد رفیعی فوق لیسانس زبان انگلیسی و دارنده مدرک Delta و Celta از دانشگاه کمبریج انگلستان

اشاره:

این بخش از لغات اختصاص دارد به مبحث تبلیغات که بسیار در آزمون آیلتس مهم می باشد.

Advertising

Put each of the following words or phrases in its correct place in the passage:

beneficial

misleading

blatant

brainwash

implicit

catchy jingles

exploit

ubiquitous

bombard

watchdog

subtle

informative

Modern advertisements contain hidden messages. ………(a)………. in the advertisement showing the

pretty girl in the new car or the smiling children round the packet of washing powder is the message

that if we buy the product, we also achieve success and happiness. It is ………(b)………. approach since

it seeks to ………(c)………. our secret dreams, and it is inescapable since advertising is ………(d)………..

Giant street hoardings and ………(e)………. on television ………(f)………. us from all sides. They ………(g)

………. into believing that we can realise our ambitions quickly and easily. On the other hand, defenders

of advertising say that it is ………(h)………. Advertising is ………(i)………. Advertisements tell us about

useful new products. They brighten our lives with colour and music. They increase demand, stimulate

industry and so keep prices down. Whether for or against advertising, most people would agree that

some kind of ………(j)………. body, appointed by the government or by the advertising industry itself, is

necessary to maintain standards of honesty and to discourage the more ………(k)………. types of ………(l)

………. advertisements.

Answers:

(a) implicit

(b) subtle

(c) exploit

(d) ubiquitous

(e) catchy jingles

(f) bombard

(g) brainwash

(h) beneficial

(i) informative

(j) watchdog

(k) blatant

(l) misleading

منبع: سرزمین زبان